Dealer Promotional Desk Models


I have started to venture into the very dangerous and addictive world of Ford Mustang Memorabilia. I waste research many hours on eBay looking for things to add to my collection. I am given things by Adam at Mustang Maniac and also a very good friend of mine Gary W. It’s his fault that I am now spending money to get these little golden nuggets of historic items where I can, instead of buying paint to decorate the house like I promised the wife I would over a year ago. I fact the wife has banned me from going there because I come home with all these ideas of what I can add to my ‘Man-Cave’ sanctuary or ‘garage’, or as my wife tends to call it ‘Garbage’, (a play on garage or trash), due to old collectible oil cans in there, old Mustang parts, memorabilia, books, signs, flags etc.

At the beginning of the year I was a lucky man to be given a AMF Wen-Mac 1966 Ford Mustang GT Dealer promo  1/12th scale model. There is very little information out there on these models such as how many were made, how many each dealer got etc etc. All I know is that I now have one.

The only information I could find by good ol’ Google is pretty common and a little insider knowledge from Gary who gave me my ‘toy’ as it was to be marketed back then, I of course prefer the term ‘model’.

At he launch of the new Mustang in 64, Ford Marketing decided on three promotional products to support the launch:
One: was a pretty familiar ‘dealer promo model’ much as other makers had done since the late 50s. Based on 1/25 scale, AMT produced nicely detailed models of both the coupe and fastback for dealers to put on sales men’s desks and to give to certain customers.

AMT went on to produce construction kits. Nowadays, dealer promo models in complete condition can fetch over $100 – even in worn condition.
Two: was a child’s pedal car – also made by AMF which sold very well. Original unrestored pedal cars can now fetch over $2000.

Three: was a larger scale model produced by the popular model maker Wen-Mac and featured either a ‘battery electric’ or ‘gas powered (glow plug petrol)’ 1/12 scale model of the 66 Mustang coupe – available in one single colour of red. Featuring in many Mustang media ads, it was a nicely detailed model that a child could use on the lounge carpet with fixable steering and with working headlights. There was a conversion kit for $2.50 to run from ‘electric’ battery power to ‘gas’ for racing buffs that included a tiny gasoline engine and slicks. A pic of a complete model from the net as it would have been then.

A remote-control throttle could also be added. It was $10 extra for all of this in 1966. The model was on sale for $6 at the time or $4.95 during the Christmas season.

In 1967 Wen-Mac also introduced this ’67 fastback model – in light blue.

Both of the models are now very collectable with hard to find complete models in good condition and boxes fetching $150-$200.

My car is in great condition so I can’t complain what so ever. I may look out for a motor one day if I ever see one for sale or take it from a damaged donor model as it were.

The model had a little electric motor (unfortunately mine is missing) that allowed the car to run forwards or backwards. The steering could be set to left or right.

The front and rear headlights were also working when the car ran. Many of the cars have the model engine missing and or the motor for that provides drive to the wheels, sometimes it’s the hood missing too.

If anybody can give any additional information I would appreciate it and will update this page with it.

Of course, if you have any early Mustang memorabilia you want to ‘donate’ to a good home and increase a fledgling collection, – contact me and we can sort something out. 😉

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