Will Anybody Notice?

Since I had gotten my car back on the road some eleven years ago now, I still try to keep it as original as possible. Keeping the original parts where I can, replacing the parts that can’t be seen with modern reliable alternatives such as the wire loom, LED bulbs, electronic ignition etc. I have collected many things relating to the 1966 Mustang, original printed media, magazines, memorabilia all from that mid sixties era. I like things in my car to look and appear correct for the period the car was on the road first time around. With that in mind I have various eBay saved searches to look for these gems. One such search a few days ago popped up with a Tax Disc holder which I had to buy. A little more on that later after a little history lesson on what I’m talking about regarding the UK ‘Road Tax’, ‘Vehicle Excise Duty’ what ever it’s now called or will be called.

The fist motor vehicles hit the roads in the mid 1880s, by the early 1900s automobiles had increased significantly, where the current UK road infrastructure couldn’t cope. In the 1921 the UK government decided to raise funds which would be ring fenced to improve the roads. They applied a “Road Tax” to each vehicle to fund the much needed expansion. In 1934 the revenue raised from motorists has now gone into a much larger pot of revenue which is used for other things such as housing or welfare.

Since then virtually every year the motorist is targeted by successive governments to raise more money, thus the UK motorist is often seen as the cash cow of the UK. Not only can a road tax, or vehicle excise duty cost be stupid amounts, but a fuel levy is imposed as well so you pay every fill-up. To show just how much that is, if we take it that a litre of fuel costs £1.50, a fuel duty of £0.53p is applied per litre. Then on top of that there is VAT (Value Added Tax) which is in effect a tax on the tax, so that means a litre of fuel costs around £1.875 a litre. The road tax, vehicle excise duty or whatever ever name it’s given now, the way it’s calculated changes to squeeze even more out of you, now it’s based on the CO2 emissions, along with a new showroom tax for a new car. It’s no wonder the UK motorist feels a little hard done by.

As of October 2025 these are the vehicle tax costs and how it ramps up which is now based on the “CO2” emissions the vehicle produces. I can sort of see it because of the environment impacts, but the money raised will more often than not be allocated or wasted elsewhere on other ’causes’.

A detailed table comparing showroom tax rates for petrol and diesel cars meeting RDE2 standards, including CO2 emissions and cost increases for the years 2024/25 and 2025/26.

Anyway, rant over – back to the ‘Road Tax’ disc; to show this duty had been paid by the vehicle’s owner, there was a requirement to place a 75mm round disc in the vehicle’s windscreen to be clearly seen. The tax disc would hold the discs unique ID number, vehicle’s registration mark, the amount paid, class of vehicle and the expiration of the tax either on a rolling six-month or annual basis, the annual cost being slightly discounted. To prevent fraud of these discs there were many changes made over the decades in colour, perforations, watermarks, embossing, holograms and stamped from the issuing location.

The original on the left and the final iterations on the right.

Comparison of an early UK tax disc from 1921 on the left and a modern tax disc on the right, set against a clear blue sky.

All well and good for most people, but they were hated and not really liked. With the evolution of technologies, the requirement to display a physical tax disc in the vehicle’s windscreen was removed effective from 1st October 2014 as the tax information is now stored on a government database. Ironically many people now miss these little discs for nostalgic reasons. There is even a following where the study and collection of these tax discs is called “Velology”. The term was created by combining the initials VED (for Vehicle Excise Duty) with the commonly used “ology” suffix. There is even a little niche market to provide replica discs, exact copies would be seen as fraudulent. Some of the rare older discs can go for high values.

Finally onto my point, these tax discs need to be held onto the glass. Early days there was suction, metal displays, sticky foam or plastic as time moved on, even sticky tape or glue. Motorbikes had a metal fitting which encased the disc from the elements, also on some vintage cars too. There were many fancy designs for holders such as polished chrome, sticky with removable magnetic backs etc. The earlier plastic iterations had a mild glue around the outside (like this one) and were a one time application. Then later on a plastic vinyl-like formula which when moistened would stick on the screen and reusable. As I mentioned earlier, my eBay saved search came up with an original 60’s tax disc, once I saw it, I had to put a bid in for it, which I eventually won some six days later. What made me want this? Apart from the fact it’s period correct, but it’s also a product I have used in the past on my car.

These tax disc holders became good sources of advertising and were often given away, or information such as emergency numbers for an insurance company, car dealer’s information or a breakdown service details on the back of them. My new purchase was simple advertising and also useful information, “Duckhams” oil and the weight of oil 20w50 specified for my car, it all ties together.

I currently had a larger holder in my car given to me by Mustang Maniac, which has been on the screen for the best part of ten years. It has been faultless, but this Duckhams purchase on eBay is the only reason to change it.

Close-up view of a vintage tax disc holder featuring a 1966 tax disc, placed on a car's windscreen with a Mustang Maniac business card visible in the background.

I carefully pealed the old holder away from the screen, and placed it on top of my toolbox. Comparison of the old Mustang Maniac holder and the new Duckhams one. The Mustang Maniac holder also had a place to hold their (or any other) business card on the back.

The replica Tax Disc I use is also from Mustang Maniac who have a large selection of discs for many various years and different styles of stamp on the disc, click here for the link.

The design of the Duckhams holder is a simple slightly larger disc with a sticky outside to hold it on the screen. Before I peeled the backing paper off I checked it for size. Normally I would have put this with my other collectibles, but in this case I was sure it should be used.

Making sure the disc and the Duckhams text were aligned front and back I offered up the holder to the screen.

It was surprising just how sticky the outside was, but I still made sure the holder was evenly pressed onto the screen all the way around.

From the outside the holder isn’t really seen, just the tax disc itself as a minimalist look now.

With the older holder removed I used some Isopropyl Alcohol and a glass cloth to remove the slight residue on the glass which I arrowed below. This also gave a good clean surface for the new holder to adhere to.

Something like this is pretty non-de-script and over looked to be honest, and who really cares? But for me, it just adds a little something extra for the car’s originality. Also in the package there was a sticker from Duckhams which would have been stuck under the hood during a service near the oil filter.

A hand holding an old Duckhams oil recommendation sticker with the text 'Lubricated and protected by DUCKHAMS 20-50' and 'we recommend its continued use' against a light background.

I’m not sure if I should stick this under the hood or not, I’m not a great lover for lots of stickers apart from the factory ones of course. What do you think, should I stick it under there? Currently, I’m using Millers Semi-synthetic 20w50 oil, so technically it’s not actually correct, there again neither is the tax disc holder holder with a replica tax disc. I wonder what else awaits me on eBay to spend my money on which nobody will ever notice!

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More Memorabilia

During the last car show of the season a couple of weeks ago I decided that I should spend my ‘pocket money’ on a couple of goodies to prop up my fledgling memorabilia collection. Each show I allocate myself a certain amount of money to take with me for things like memorabilia and car cleaning products etc. If I don’t limit myself I would just spend it on loads of stuff that I really didn’t want in the first place, or on dubiously prepared junk food. I have my credit cards with me just in case I need something worthwhile of course, but cash is king at these shows and you can do a bit of bartering for the best prices.

So my first purchase was the sales brochure for all the ’66 Fords’. I have attached a link to the full brochure here, or can be found under the Articles Menu/Press & Promotional Items on the header. This is an original brochure in fantastic condition with no creases. The staples have gone a little rusty, but what do you expect for fifty-two years old?

The pages are vibrant and full of the classic sales talk of the time like, ‘Stereo sonic Tape System’ and ‘Automatic Speed Control’. This is just little selection of a couple of pages from the brochure to give you a flavour of stepping back in time.

My next item was this great little ‘Ford ’66’ lapel pin. It looks old and feels old, but I’m not sure it’s vintage though. I got myself a nice little deal though as I am now starting to see the same guys selling the memorabilia a bit more often now.

 

At another show I purchased some Ford tie/hat pins that started my collection of which was these three. I mounted them into a little piece of cardboard to stop the pins getting damaged and keep them together for now, until I find a better storage solution that is.

I have tried to research these lapel/hat pins without much luck so far, so if anybody can point me in the direction of some information or history about them I would be very grateful.

When I was very young I remembered some adverts by Esso. Those ads featured a nameless Tiger, with the slogan that started in 1959; ‘Put a tiger in your tank’.

The various ads run for many years up until the oil crisis in the ’70s where Esso also changed its global name to ‘Exxon Mobil’. There was a set of six tie pins issued and this is the full set.

That ‘Tiger’ campaign remains close to my heart as my dear ol’ Grandfather always used to take me on his rounds then to the Esso station and fill up his lorry on the way home. Some of my earliest memories when I wasn’t even in double figures of age. He would often come out with something cool with the tiger on it, and some tokens to save up for a toy, key-ring or poster of some sort. I just loved this poster at the time.

A little bit of trivia for you;

Exxon Mobil contributes $1 million a year to support the Save the Tiger Fund, which helps conserve Asia’s remaining wild tigers.

My memorabilia is around Mustangs and ’60s Fords for obvious reasons. But, I find myself being drawn back to the things I once had as a kid! There is no logic to my collection strategy, even that is the wrong choice of word I feel. Who knows what I might buy from eBay next!

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Paper Trail & Magazines

As the end of the car show season starts to creep in upon us here in the UK I am slowly turning my attention to all things Mustang in the mean time to give me my daily dose of Mustang I need, just until the car shows start again. The model car I have was posted a few weeks ago and the story behind that, but how about articles. The paper magazines that people had way back then and just threw away as they weren’t going to be worth anything, right? Well not quite.

To set the scene; in 1964 the Ford Mustang sports car, is officially unveiled by Henry Ford II at the World’s Fair in Flushing Meadows, New York, on April 17, 1964. On the same day, the new car also debuted in Ford showrooms across America and almost 22,000 Mustangs were ordered by customers. Ford sold more than 400,000 Mustangs within its first year of production, far exceeding sales expectations.

1) To celebrate such a huge launch at the time three of the biggest magazines at the time all held articles on the Mustang. The Mustang was first automobile to have an editorial feature in all three big USA publication’s April 1964 editions – Time, Life and Newsweek…

2) This was significant as Time and a Life tended to only focus on ‘life changing’ and ‘significant events’. Newsweek was more like a newspaper and was full of current issues and views.

3) The only copies left from those April 1964 issues are because people subscribed to the magazines and we tend to keep old mags!

4) As that generation reached an age when they either downsized or left estates to be cleared, the magazines show up from time to time as part of house clearances.

5) The magazines (Time/Life) tended to get kept and those that survived are in pretty good condition – often still in the original addressed envelope and some even unread.

6) The rarest is the Newsweek copy as it tended to get thrown after reading.

7)  Individually,  the Life magazine can be bought for a reasonable amount while the Time edition has become extremely rare as the popularity of the iconic first Mustang has grown – particularly after it celebrated its 50th birthday. The Newsweek edition has always been rare and therefore expensive when those copies are found and offered for sale.

8) Together in one collection, the three copies are hard to come by and, if you could find a collector willing to sell all three as a group, the cost would be very significant – well into 4 ($) figures.

9) Rarity  can be evidenced by looking for the big three magazines other editions before or after these Mustang editions on a well-known auction site, they are easy enough to find and go for very cheap prices considering their age. The Mustang editions on the other hand are not that easy to find nor are they cheap.

The magazine covers are very well-known especially the Time magazine and Newsweek editions, all these pictures are from my own collection.

These imagines are not for distribution or copying, no copyright infringement is intended. Where applicable the copyright remains with the owner of the works. I am using the images for fair use to show the editorial coverage of Ford’s historical Mustang launch from the World Trade Fair 1964. Under fair use I believe it’s in the interest of the new generations of Mustang owners and automotive historians to see where it all began. Without tracking down these rare, out of print and now expensive magazines, nobody would be able to appreciate the excitement the Mustang launch caused at the time, in my opinion that would be such a shame to loose such great editorial works. These images are to allow you to read the articles whilst considering their historical importance to the automotive world.

What is less known is what those articles actually said. I have taken a few pics of the Mustang articles, and a small sample of the adverts from each of the magazines of that long bygone era.

Time Magazine – April 17th 1964

The article:

Advertisements from Time Magazine;

The magazine still has the subscription card in place.

Life Magazine – April 17th 1964

The article:

Advertisements from Life Magazine;

Newsweek – April 20th 1964

The article:

Advertisements from Newsweek;

Pocket Guides

Something else just as rare as those editions but much less known which I didn’t know existed is the following pocket guides.

‘Visitor’s Guide to New York City & Long island’.

This little a5 pocket guide is full of vouchers and all sorts of tips for the City, subway map, travel information, services, entertainment and surrounding area.

I just love this little booklet as it’s a snapshot in time of New York in 1964.

The last booklet may have come with Newsweek I believe, other than that I have no idea of its origin;

‘What to wear at the fair and what to do when you get there’.

Another little pocket-sized booklet of only sixteen pages and another insight to the fashion of New York in 1964.

All these magazines and guides are just incredible, it amazes me that the paper has stood up to the ravages of time as these editions were disposable and not intended to be kept.

I hope this enables fellow enthusiasts to be able to read the magazine’s articles in full on the Mustang launch and to see just what all the fuss was about way back in 1964.

You see today’s magazines are also on-line and the world can see them pretty much anytime they want to, so those corresponding magazines are no so unique, apart from owning the physical copy of the paper article what ever it may be. Old comics are collectable because of the paper and limited runs, the paper was the only media type at the time to view them, at that time print was king. So some of the early magazines which were intended to be thrown away are collectable for the same reason. Tickets to events at the time or leaflets were not intended to be kept, and after a few years nobody had them. Move on fifty years, the paper or magazines has been used to start fires or wrapping up delicate items when moving home, so the existing copies become even more scarce. Old news papers are exactly the same idea, worth nothing on the day, try and get a back copy for somebody’s eighteenth birthday and you will have to dig deep to get it, if you can even get it. Off course not all magazines are collectable, which is a bit of a contradiction of what I was just saying I know. But the subject matter will be a key factor for such items will determine their collectability.  Articles, adverts, cigarette cards, stamps, postcards etc. for such big names like, Marilyn Monroe, JFK, Elvis, Henry Ford, Frank Sinatra, Babe Ruth, Abe Lincoln, George Washington, Dr. Martin Luther King, James Dean, Howard Hughes, Al Capone, Walt Disney, The Beatles, Winston Churchill etc. will command high prices because of who they were. It’s rare that a car can have such an impact on this type of collectable market, yet early Mustang adverts, literature, photo’s and so on can demand some good money. At the end of the day most memorabilia is only worth what somebody is willing to pay for it.

Now I have posted this article maybe I have just made people aware of the values for some of the these items and hang onto them, thus making it difficult for collectors like me trying to get a copy of it and if I do find a copy of the cost has just gone up knowing that I want it. I suspect not, as I just one man and his Mustang who likes to collect Mustang things.

So, have I just shot myself in the foot as we tend to say? 🙁

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Boys & Their Toys

I have started to venture into the very dangerous and addictive world of Ford Mustang Memorabilia. I waste research many hours on eBay looking for things to add to my collection. I am given things by Adam at Mustang Maniac and also a very good friend of mine Gary W. It’s his fault that I am now spending money to get these little golden nuggets of historic items where I can, instead of buying paint to decorate the house like I promised the wife I would over a year ago. I fact the wife has banned me from going there because I come home with all these ideas of what I can add to my ‘Man-Cave’ sanctuary or ‘garage’, or as my wife tends to call it ‘Garbage’, (a play on garage or trash), due to old collectible oil cans in there, old Mustang parts, memorabilia, books, signs, flags etc.

At the beginning of the year I was a lucky man to be given a AMF Wen-Mac 1966 Ford Mustang GT Dealer promo  1/12th scale model. There is very little information out there on these models such as how many were made, how many each dealer got etc etc. All I know is that I now have one.

The only information I could find by good ol’ Google is pretty common and a little insider knowledge from Gary who gave me my ‘toy’ as it was to be marketed back then, I of course prefer the term ‘model’.

At he launch of the new Mustang in 64, Ford Marketing decided on three promotional products to support the launch:
One: was a pretty familiar ‘dealer promo model’ much as other makers had done since the late 50s. Based on 1/25 scale, AMT produced nicely detailed models of both the coupe and fastback for dealers to put on sales men’s desks and to give to certain customers.

AMT went on to produce construction kits. Nowadays, dealer promo models in complete condition can fetch over $100 – even in worn condition.
Two: was a child’s pedal car – also made by AMF which sold very well. Original unrestored pedal cars can now fetch over $2000.

Three: was a larger scale model produced by the popular model maker Wen-Mac and featured either a ‘battery electric’ or ‘gas powered (glow plug petrol)’ 1/12 scale model of the 66 Mustang coupe – available in one single colour of red. Featuring in many Mustang media ads, it was a nicely detailed model that a child could use on the lounge carpet with fixable steering and with working headlights. There was a conversion kit for $2.50 to run from ‘electric’ battery power to ‘gas’ for racing buffs that included a tiny gasoline engine and slicks. A pic of a complete model from the net as it would have been then.

A remote-control throttle could also be added. It was $10 extra for all of this in 1966. The model was on sale for $6 at the time or $4.95 during the Christmas season.

In 1967 Wen-Mac also introduced this ’67 fastback model – in light blue.

Both of the models are now very collectable with hard to find complete models in good condition and boxes fetching $150-$200.

My car is in great condition so I can’t complain what so ever. I may look out for a motor one day if I ever see one for sale or take it from a damaged donor model as it were.

The model had a little electric motor (unfortunately mine is missing) that allowed the car to run forwards or backwards. The steering could be set to left or right.

The front and rear headlights were also working when the car ran. Many of the cars have the model engine missing and or the motor for that provides drive to the wheels, sometimes it’s the hood missing too.

If anybody can give any additional information I would appreciate it and will update this page with it.

Of course, if you have any early Mustang memorabilia you want to ‘donate’ to a good home and increase a fledgling collection, – contact me and we can sort something out. 😉

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