At the beginning of the year I was a lucky man to be given a AMF Wen-Mac 1966 Ford Mustang GT Dealer promo 1/12th scale model. There is very little information out there on these models such as how many were made, how many each dealer got etc etc. All I know is that I now have one.
The only information I could find by good ol’ Google is pretty common and a little insider knowledge from Gary who gave me my ‘toy’ as it was to be marketed back then, I prefer model of course.
At he launch of the new Mustang in 64, Ford Marketing decided on three promotional products to support the launch:
One: was a pretty familiar ‘dealer promo model’ much as other makers had done since the late 50s. Based on 1/25 scale, AMT produced nicely detailed models of both the coupe and fastback for dealers to put on sales men’s desks and to give to certain customers.
AMT went on to produce construction kits. Nowadays, dealer promo models in complete condition can fetch over $100 – even in worn condition.
Two: was a child’s pedal car – also made by AMF which sold very well. Original unrestored pedal cars can now fetch over $2000.
Three: was a larger scale model produced by the popular model maker Wen-Mac and featured either a ‘battery electric’ or ‘gas powered (glow plug petrol)’ 1/12 scale model of the 66 Mustang coupe – available in one single colour of red. Featuring in many Mustang media ads, it was a nicely detailed model that a child could use on the lounge carpet with fixable steering and with working headlights. There was a conversion kit for $2.50 to run from ‘electric’ battery power to ‘gas’ for racing buffs that included a tiny gasoline engine and slicks. A pic of a complete model from the net as it would have been then.
A remote-control throttle could also be added. It was $10 extra for all of this in 1966. The model was on sale for $6 at the time or $4.95 during the Christmas season.
In 1967 Wen-Mac also introduced a 67 fastback model – in light blue.
Both of the models are now very collectable with hard to find complete models in good condition fetching $150-$200.
My car is in great condition and I can’t complain what so ever. I may look out for a motor one day if I see one for sale.
The model had a little electric motor (unfortunately mine is missing) that allowed the car to run forwards or backwards. The steering could be set to left or right.
The front and rear headlights were also working when the car ran. Many of the cars have the engine missing and or the motor for the drive to the wheels, sometime its the hood too.