Top Branded Waxes Side by Side Showdown

As far as I know, this type of comparison hasn’t been done before to this scale. Maybe a few products compared, but not ten side by side with the same testing criteria. Now when I say “Top Branded” I mean for the average person on the street who likes the best products that work at reasonable prices. There are waxes out there that are expensive for expensive sake, like Swizöl International’s Divine costing £2,150, Brough & Howarth’s Definitive Wax Marble costing £24,000, Zymol Vintage Glaze costing £2,400 or The Ultimate Shine costing an insane £65,000 which can be seen here:   http://www.performancemotorcare.com/car-cleaning-product-news/worlds-most-expensive-car-wax/1808

However, there has been (a strong) rumour (that i have read on various forums) that the ‘Ultimate Shine’ wax itself is actually made by Mitchell & King in Scotland. The original mix (allegedly) sold by M & K is called Gold Rush Rally at £75 a pot which is a mere 0.11% of the price! I can’t verify this, I’m just stating what I have read so far. This brings me to a point, although these ten waxes are (mostly) affordable and will last a good number of applications, they are not in that mental money league. However there is an in-between level of Luxury car waxes such as Swissvax Crystal Rock at £300, BMD Prometheus £120, Auto Finesse Desire at £120 and Mitchell & King’s top of the range wax ‘Lily’ around £600 where only One pot is made a year, or anything in between for a comprehensive range of waxes between £100 and £600.

I will be reviewing Mitchell and King’s ‘Lily’ in a very special review coming soon, purchased with my own money.

Back to these quality waxes, I have been very happy with most of these waxes and will continue to use them on my daily cars. Some do a great job and last well. That’s why I really want to compare these particular mainstream products. Pick the best of the best that I like, then at a later date this summer step up to the ‘Real Luxury’ car waxes to see the real differences, if any. A couple of these waxes are getting close to the ‘Luxury’ wax end of the market; Dat Wax and Illusion.

Costs:

Multiple products which varied from a very reasonable £12 to a eye watering £75.  All these products I purchased myself, no sponsorship to skew reviews. These are my own thoughts and findings for the products with my own hard earned cash I parted with for each.

Meguiar’s :

Gold Class paste  £21 for 311g  click here for individual review

Ultimate Wax Paste  £40 for 311g  click here for individual review

Mirror Bright Polish Wax  £23 for 226g  click here for individual review

Nxt Gen liquid Wax 2.0  £26 for 532ml

Auto Finesse :

Glisten £12 for 500ml

Illusion Show Wax £75 for 150g  click here for individual review

Chemical Guys :

Butter Wet Wax  £23 for 473ml

Cherry Dripping Wet wax  £23 for 473ml  click here for individual review

Instawax+  £16 for 473ml  click here for individual review

Dat Wax :

£25 for 100ml  click here for individual review.

YouTube video of this written review:

The full video of this test can be found on my YouTube channel or here for the shortcut or paste the link to YouTube.

https://youtu.be/mfUyFS-hRk8

Date Of Review:

October 2019

Background:

I have reviewed many products for detailing, especially waxes and quick detailers. Some have been rated 10 out of 10 by me when I tested them. Which at the time is correct as I used the product in isolation. However, there are always those nagging thoughts in my mind; what about side by side comparisons? Are the expensive waxes worth it? Can you tell the difference? I aim to answer these questions the best I can.

When you apply a wax on it’s own you can only gauge by what you are working with, application may be great and buffing at the time. But, you forget how others perform that you had previously used or reviewed.

So; I got my favourite waxes out and decided to compare them. That’s five hard paste waxes – old school and my preferred option. Then five soft or liquid waxes of similar products not made in a wax form.

The top three big boys are Meguiar’s, Chemical Guys, Auto finesse and a wild card of Dat Wax.

There are only really three actual ‘hard’ paste waxes which are the Meguair’s trio, Gold Class, Ultimate and Mirror Bright (made by Meguiar’s) Polishing Paste Wax. The Auto Finesse Illusion and the Dat Wax are both very soft butter texture type waxes not quite liquid, but not a hard paste in comparison either.

The Sales Pitch:

These are found under each of the reviews I have done to date. See the links above. I still have a proper Glisten review to do and my latest purchase of the Butter Wet Wax.

Each of these products claims to have the best shine possible and protection, but they can’t all be right can they?

Instructions:

The instructions were followed on the tins and bottles of each product. The donor hood was my 2014 Toyota Avensis in a metallic grey. I divided the hood into roughly ten even sections via some masking tape. The day was overcast and sunny, but not enough to make the metalwork hot to the touch.

The top five sections were for the hard waxes, and the bottom five sections were for the soft waxes.

Top; left to right – Meguiar’s Gold Class, Meguiar’s Ultimate, Mirror Bright Polish wax, Auto Finesse Illusion, Dat Wax.

Bottom; left to right – Auto Finesse Glisten, Meguiar’s NXT Gen 2.0, Chemical Guys InstaWax+, Chemical Guys Butter Wet Wax, Chemical Guys Cherry Dripping Wet Wax.

Application:

The hood was first given a wipe down with quick detailer to get the light dirt off.

The hood was then clayed with Auto Finesse clay bar and a Megs Quick Detailer, not the greatest detailer it has to be said, it’s recommended by Megs as a clay lubrication product as well.

The hood was then given a good spraying with 99.9% Isopropyl Alcohol to remove anything left, which was quite a lot based on the clean white 100% cotton cloth.

My fingers dragged and squeaked across the paint, I knew then it was clean. The hood was the taped up ready to apply the products. 

Each Product

Rather than going into pages and pages of what I did and how I did it, the video will show you each product as I went along.

Each product was applied with a clean applicator or cloth. The pastes and liquids were left to haze except for the Auto Finesse Glisten which could be buffed off straight away. It took around 15 minutes for all the waxes to cure / haze over.

Each buffing was done with a clean 280gsm microfiber cloth all from the same manufacturer for consistency, the only difference being the colours. I tried to apply each product in the same way, and buff off in the same way. The only difference being the Mirror Bright Paste as that required working into the paint as it was a polish as well. Failing to apply that correctly would have compromised the product. It’s interesting to note that the Auto Finesse Illusion and the Dat Wax never actually hazed over.

I tried to apply the products to the paint for the same amount of time, and buff to a shine for the same amount of time.

Each product was only applied once to the cleanest of paint work I could muster up. That way they all have a same starting point. It was obvious that some required additional coats to get to the desired levels of coverage. But, to be honest, you do need to actually build up the wax layers.

The Video

There is a full half hour video I uploaded to my YouTube channel. The Video has me narrating (some say droning) on what I was doing and what I had found on the comparisons.

Results:

Don’t get me wrong, I like these products or I wouldn’t have bought them in the first place. I have previously given some of them 10 out of 10 for a review. They are all great products from the top suppliers.

HOWEVER; when they are side by side there is a difference and I didn’t think for one second that the results I got were what I was going to predict. That actually shocked me.

The results I decided to do in three categories. Touch, Shine, Water Sheeting/Beading.

Removing the masking tape.

The Touch Tests:

No matter where I go at a car show and my car is all shiny, somebody wants to feel the paintwork. Not sure why, but they do. So I decided to make that a test. No amount of photos will ever show you the feel of a wax.

Process:  I had a single cloth soaked with Isopropyl Alcohol that I could wipe my fingers on between each touch test. That way I had no other waxes on my fingers to cross contaminate to the next touch test.

After a single application of the products and allowed to cure then buffed touch test was done. This was a simple feel for the surface, was it smooth, was it streaky or still there. The fingers really could feel a difference. The Meguiar’s Gold Class applied an adequate coating, but no doubt it needed two or three applications to become a nice smooth barrier like the rest. It was really odd to feel the paint roughness still though.

I often refer on the video to a wet feel, of course it wasn’t wet, but just sort of feels silky or smooth buttery texture.

The results are for the Pastes waxes:

1) Mirror Bright,

2) Dat Wax,

2) Auto Finesse – Illusion,

4) Megs – Ultimate,

5) Megs – Gold Class

Conclusion for Paste Waxes: The mirror Bright just felt like glass  where as both the Dat Wax and the Illusion felt more oily which was to be expected by their constitution to be honest. Some may prefer that type of feel. Ultimate was in no way a let down and felt like the Mirror Bright but not quite as deep feeling as it were. The Gold class could be felt as a coating there but certainly not great on a single pass.

The results for the Liquid waxes:

1) Chemical Guys – Butter wet,

2) Chemical Guys – Insta Wax+,

3) Megs – Tech wax 2.0,

4) Chemical Guys – Cherry Dripping Wet,

5) Auto Finesse – Glisten

Conclusion for liquid waxes:  The CG Butter Wet Wax was the clear winner here with the Instawax+ with hardly any difference and a close run for top place. Megs Tech Wax 2.0 felt just like the Ultimate and a glassy feel to it. The CG Cherry Wet Wax was super smooth but just shaded a little by its siblings, a second coat and I would say it would be right up there with the winners. Glisten was on there but felt more watery based and you could feel there wasn’t much of a coating on the paint work, although a little better than then Gold class for a single application.

Overall: There is a difference between the feel of the waxes. The pastes are applying a thicker coating than the misting of Glisten for sure. Especially when you run a finger from bare paint to the waxed areas. It’s a very close thing between the Butter Wet Wax and the Mirror Bright. For a straight forward wax on the Butter Wet takes it, for a little cleanse and slightly harder work the Mirror Bright takes it. The Dat Wax and the Illusion over car show coatings feel like an oily coating to give that much desired consistent smooth look across all panels.

The Visual Inspection

Process: After the applications I was going to look at the colour and how the reflectivity, gloss, depth and warmth of colour of the waxes looked on a paint job. As my car has metallic flake this would be a real tell-tale of shine.

As I mentioned before this was a single application of waxes and inspected from their. The sun was in and out during the inspection. When the sun was out the metallic was made to pop by some waxes better than others.

The results are for the Pastes waxes:

You can clearly see from the top of this picture that the Meguiar’s has warmed the colour of the paint and clear to see.

The results for the Liquid waxes:

This picture shows the same warming glow to the paint from the Chemical Guys Butter Wet Wax.

Conclusion:

As each of these products are now applied they should be performing as a finished product as it were. That’s the look of the waxes once applied and the effectiveness of the waxes.

There IS a difference in the way that these waxes can effect the look of a paint, say on a white car using a yellowish based wax will give a warmer glow compared to a white wax for example. It not as immediately obvious on much darker colours. I picked my Toyota as an example to test for the metallic and the neutral grey. My hunch was correct as the colour differences can be clearly seen.

Consider the look of the paint you require if you are that into it, or not worry it’s up to you.

Overall:

The waxes either the paste or liquid made little difference in the end to the look of the paint. A personal preference obviously comes into play as it does all the reviews. But I found the liquid of the Butter Wet wax and the ultimate wax paste was virtually undisguisable.

1) (Meguiar’s) Mirror Bright Polishing Wax

2) Chemical Guys – Butter Wet

3) Megs – Ultimate

One thing to remember here, the hard waxes will last way longer than the liquid versions just by the nature of how they are applied. This could be a major factor when considering a purchase – value for money.

Water Tester Sheeting and Beading

Process:

I filled a gallon pot with clean water and chucked it over the car. This would show the clearing capacity of the wax properties for sheeting and beading.

I did multiple tests of the water deluge on the video and it’s easy to see the differences.

On a personal note: to see the beading looks great as there is a barrier between the paint and the water. But as the car moves it will run off anyway. I prefer to see the water run off the car completely, but ‘Bead Bragging’ rights is a huge thing in the details circles.

Why do i prefer to see it all run off? Well if dirt lands on the car or dust it will sit around the beads. once they are gone it will dusty layer looking like a moon surface. With sheeting it will at least  be uniform.

For the hard wax beading I found the following;

  1. Meg’s Ultimate Wax
  2.  Mirror Bright
  3.  Meg’s Gold Class
  4.  Auto Finesse Illusion
  5.  Dat Wax

For the liquid wax water beading I found the following;

  1. Meg’s Nxt Gen
  2.  Chemcial Guys Insta Wax+
  3.  Auto Finesse Glisten
  4.  Chemical Guys Butter Wet Wax
  5.  Chemical Guys Cherry Dripping Wet Wax

For the Overall Sheeting ability I found the following;

  1. Chemical Guys Butter Wet Wax
  2. Meg’s Mirror Bright
  3. Chemical Guys InstaWax+
  4. Dat Wax

Conclusion:

Without a question some waxes bead better than others, Meguiar’s take that crown here with the paste and liquids.

Large amounts of water should run of quickly, and small rain drops tend to form together until the beads are to big and run off.

A little misting ALL these waxes will bead very nicely and there isn’t a lot in it at all. In fact I would go far as to say you wouldn’t be able to tell he difference.

Perhaps by full on pour of the water is a little unfair but the sheeting tests is similar to those used on ceramic coatings. I was just showing the same type of responses from a well applied wax.

The difference between the hard and soft waxes is minimal if at all.

Overall:

Such a difficult thing to sum up.

It has to be preference for application. Traditional or old school – Hard wax on, cure and buff off. Great results and little goes a long way. New or time saver – Liquid waxes apply and buff off to a great result. This method tends to use more product, but is cheaper.

Beading / Sheeting, under heavy water its easier to see the ones that deal with it quicker, but allowing for beading they all performed well with the hard waxes being the more consistent beaders.

Score: 

No out of 10 for these as I have reviewed most of the products but more to come soon.

Conclusion:

I’m not convinced that the fine mist spray waxes like Glisten are on a par with the liquids / hard waxes. from the other suppliers. Personal preference is a huge factor for application, you either see it as an art form process – hard waxing or a exercise to keep the car protected and looking good – soft waxes.

Costs between these waxes is insane – £75 for Auto Finesse Illusion that applies beautifully and smells nice looked no different from Chemical Guys InstaWax+ at £16 once both buffed off to a shine.

There is an amount of snobbery regarding brands between users out there. But the big boys vs the cheap end of the market there is a difference no doubt about it. However when you get to these high quality level of suppliers, all their great products in relation to each other there is virtually nothing in it.

Some prefer the wax of ‘So & So’ because it doesn’t streak, but on another car paint it may be difficult to buff to a shine. I found that I am using mixtures of brands to get what I want from a detail for a show. No one brand has everything covered than the rest. You just have to try it. If you buy it again then you have a product that works for you. I have a couple of friend’s Craig and David who are as both sad as me when it comes to detailing, we swap products between us to what we like. I may like the look, but not the process, where as he may like the gloss that I don’t. We have different cars and are different colours, white, grey, black, dark blue, light blue etc so we can see the results.

I do need to mention that the waxes can be dyed. Thats the Chemical Guys Butter Wet Wax after applying it to a car for two coats it looked like had been smoking 60 a day for the last twenty years. Same with the Cherry Dripping Wet Wax which left me with red fingers like I had been picking strawberries all day. 

So when i go to a car show and a want a wax on the car not just a quick detailer, then it’s a liquid wax. At home with plenty of time it’s back to the hard waxes. I never thought I would hear my self saying that, but I use both types of waxes now. Se I have moved on with the times!

Would I buy it again?

To be fair most of them I would, but not the £75 Auto Finesse pot or the Auto Finesse Glisten, not my favourites to be fair but both at the exact opposite end of the price scales. The hard waxes will last me a good few years yet and will probably still be some left to polish the handles on my coffin! Butter Wet Wax I would buy again, as I would the Mirror Bright polish paste.

Would I recommend any of them?

Without a doubt some I would such as the Meg’s Ultimate and Gold Class, Butter Wet Wax and Mirror Bright. But, it’s hard to recommend a wax for £35 for few fluid ounces in a little jar or a £75 for a wax that don’t last long as it’s a “show wax”.

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